KRADEL DESIGN • maribeth@kradeldesign.com

Teaching

Maribeth Kradel-Weitzel is an Associate Professor of Graphic Design Communication at Philadelphia University. She is currently the coordinator for the Integrative Design Process course (IDP) required of all students in the Kanbar College of Design, Engineering and Commerce (DEC). This course teaches the principles of design thinking to students in diverse majors and is part of the award-winning DEC core curriculum which received the top recognition in Core 77’s 2012 Professional Educational Initiatives category.

In addition to IDP, she has taught Senior Capstone, Systems Design, Corporate Identity, Advanced Typography, Package Design, Illustration and an interdisciplinary study abroad course in the Dominican Republic. The work of her students has received commendation in HOW Magazine, Graphis, Adobe Design Achievement Awards, Creative Quarterly and various AIGA competitions, just to name a few.

Maribeth served on the executive board of the Philadelphia chapter of AIGA: The Professional Association for Design for seven years and held the role of chapter President (2009–2011). In this position, she led a group of volunteers in producing about forty unique events per year. Together with her colleagues at AIGA Philadelphia, she worked on several important efforts with the goal of enhancing community, expanding the reputation of Philadelphia as an important hub for creative services and increasing respect for the profession through competitions, portfolio reviews, studio tours, lectures and The AIGA Philadelphia Paid Internship Pledge, which seeks to create awareness about proper legal practices regarding payment for interns. Her article, “The Cost of Free Labor,” further discusses the issue of interns’ monetary compensation.

Kradel Design is…

...the award-winning creative laboratory of Maribeth Kradel-Weitzel. It is a place where strategy and play come together to create compelling and memorable communication.

Maribeth's accessories include a Master of Fine Arts in Graphic and Interactive Design from Tyler School of Art and a Bachelor of Arts from Pennsylvania State University. She had the pleasure of serving as the President of AIGA Philadelphia (2009–11) and is currently employed as an Associate Professor of Graphic Design Communication at Philadelphia University. She is a recipient of a Sappi: Ideas That Matter grant.