Industry-Sponsored Project with Chess at Three

Chess at Three is a national company that provides chess instruction to children starting at age three. Kradel-Weitzel brought the company in to partner with students in her Package Design course at Philadelphia University. Chess at Three was looking to make their first venture into product design by bringing their unique, story and character focused curriculum to a larger market.

Students in the Package Design course developed original system designs consisting of character designs corresponding to chess pieces, a game board, a storybook and a package to hold it all. In the following semester, three students were chosen to work with Kradel-Weitzel to develop the project further as their senior capstone project. Veronica Llamas (now graphic designer for Muhlenhaupt + Company, LLC), Nicole Meyers (now junior art director at McCann HumanCare) and Caroline Noebels (now graphic designer for Push10) worked closely with the client to incorporate feedback within a demanding timeline. The students also gained experience with global sourcing and international production on a very complicated product with multiple components.

Tyler Schwartz, president and CEO of Chess at Three was pleased with the results of the collaboration and said, “I have seen a lot of amazing ideas on putting our curriculum into a retail box. We ultimately want to get this in every home in America.” The project is moving forward, and the public will have the opportunity to purchase this product in the future. The project also won the Best Capstone Award. For now, enjoy the images below featuring Kradel-Weitzel’s son, who stopped playing with the product just long enough to pose for a few pictures.



This entry was posted on September 24, 2016 by .


Kradel Design is…

...the award-winning creative laboratory of Maribeth Kradel-Weitzel. It is a place where strategy and play come together to create compelling and memorable communication.

Maribeth's accessories include a Master of Fine Arts in Graphic and Interactive Design from Tyler School of Art and a Bachelor of Arts from Pennsylvania State University. She had the pleasure of serving as the President of AIGA Philadelphia (2009–11) and is currently employed as an Associate Professor of Graphic Design Communication at Philadelphia University. She is a recipient of a Sappi: Ideas That Matter grant.

%d bloggers like this: