Presentation at AIGA National Design Conference

The AIGA National Design Conferences are always a great source of inspiration and an opportunity to unite with like-minded creatives from around the world. This year, Maribeth had the pleasure of presenting at the conference, held in Minneapolis, MN. She spoke about Philadelphia University’s interdisciplinary core curriculum which unites the disciplines of design, engineering and commerce. Maribeth is the lead coordinator for one of the courses in this curriculum, called Integrative Design Process (IDP). IDP teaches the principles of design thinking as a technique for driving innovation.


This entry was posted on November 2, 2013 by .

Kradel Design is…

...the award-winning creative laboratory of Maribeth Kradel-Weitzel. It is a place where strategy and play come together to create compelling and memorable communication.

Maribeth's accessories include a Master of Fine Arts in Graphic and Interactive Design from Tyler School of Art and a Bachelor of Arts from Pennsylvania State University. She had the pleasure of serving as the President of AIGA Philadelphia (2009–11) and is currently employed as an Associate Professor of Graphic Design Communication at Philadelphia University. She is a recipient of a Sappi: Ideas That Matter grant.

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